Ride, Relax, Recover, Repeat...

The Pedal Norfolk Festival is designed to celebrate all the things we love about our cycling lifestyle. Our two day festival gives you the opportunity to ride upto 250 miles with road, gravel and ultra-sportive events plus on-site street food, live & set music and Adnams bar on Saturday evening. 

The Pedal Norfolk Festival based at the prestigious Holkham Hall estate opens up a North Norfolk cycling paradise of quieter lanes and roads, historic unspoilt villages and glorious coastline all under big wide open Norfolk skies. At Pedal Norfolk we hope to remind you why you love cycling: great roads and rides with amazing craic, relaxing and recovering with friends old and new, good food, a cheeky drink with some live music and chill as the sun sets over the glorious parkland estate here at Holkham. We have arranged a rare opportunity for Pedal Norfolk Festival entrants to stay over at Holkham in a dedicated camping ground for tents, camper vans, caravans and motorhomes. 

How often will you get the chance to ride all weekend, relax with friends and like minded riders and awake to stillness, calm and beauty of North Norfolk? We would love you to join us and stay the weekend to create a truly memorable celebration of cycling lifestyle –  Norfolk style….

At TPR Events, all our rides are fully inclusive of feed stops, mechanical support and superb souvenir interlocking medals and professional quality photos. Making up the festival are old favourites plus two sportives designed to celebrate Norfolks maritime hero who was born within a canon shot of Holkham and found his sea legs just down the road – Lord Horatio Nelson. These offer two different routes so you can ride a unique 100, 75, 50 or 25 on Saturday and Sunday!  Returning on Saturday for the insane amongst you is the aptly named 150 mile Insanity. On Sunday, if road is not always your thing, our favourite gravel event – The Untamed – returns by popular demand. 

Ride all road or mix and match, whatever you choose we hope you love the festival!


Start 8am-10am

25, 50, 75, 100 miles


Start 7am

150 miles

Selection of specialist street food outlets

Open until 9pm Sat, 4pm Sun

Live music and sets

Friday, Saturday & Sunday camping ground

Showers and facilities

Electric hook-up available

Sunday 14th July


Start 8am-9.30am

25, 50, 75, 100 miles


Start 8.00am, 9.30am

25, 50, 75 miles

Whats Included

Fully Signed Routes

Fully Signposted routes with arrows at least every 2 miles.

Tasty Adnams

Thanks to our friends at Adnams, have a tasty beer on us at the finish to celebrate you achievement !

Food & Drink Included

All Food and drink at various drink stops are all included.

Souvenir Rider Number

You will receive a souvenir rider number for the event.

Finishers Medal

Every participant will get a custom medal when finishing.

Free Photos

All photos will be free to download after the event.

Broom wagons

Broom wagons will be available for mechanicals and support.

Great Commeraderie

Expect a warm and friendly welcome from our team and your fellow riders whatever your age or experience, whether your riding a road bike, MTB, e-bike or any other!

Family Adventure Trail Saturday & Sunday

Pedal Revolution Group Invitation Offer

Go Doubler at Pedal Norfolk!

How often do you get the chance to ride an event both days of the weekend? 

Well at the Pedal Norfolk Festival  that is exactly how we have designed it. Two road events on different courses, mix it up with a road sportive Saturday and a gravel ride Sunday or if you’re completely nuts, Insanity plus Victory for a 250 mile weekend. Ultimate kudos from your fellow riders…

Not only will your bespoke individual medals interlock, we will offer you a free Pedal Norfolk Doubler gift on Sunday! Go Double at Pedal Norfolk!