Who We Are?

Our Mission

  • Our mission is to engage the community and inspire them to Get Active, Feel Great and Achieve More in life using cycling as our vehicle.
  • Our ethos is to engage, inspire and enable cyclists and potential cyclists and raise participation levels.
  • We are proudly a not-for-profit Community Interest Company re-investing all profits into sustainable growth and our long-term vision.


Josh is our coaching and community engagement lead. His passion is mountain biking and outdoor activities and he is often seen in the local road racing peloton.

Josh loves to use our portable Scalextric-like mountain bike track to engage and inspire young riders and open their eyes to just how much fun you can have on a bike!

Josh is a British Cycling level 2 Coach, MIAS level 3 coach and a qualified outdoor activity leader making him an ideal and passionate leader of our coaching and community activities.



Helen plans and manages all of our events. She has 4 years experience of running the regions biggest locally organized mass participation event – the Tour de Broads. She professionally produces our event management plans and works with local authorities and suppliers to ensure our events run like clockwork.

She started cycling only within the last few years and can relate directly to the challenges of joining the cycling world, the aches and pains of riding a bike and the mind boggling array of bikes, kit and clothing!

Helen is also a trained and practicing Sports Therapist and a qualified British Cycling level 2 Coach.



Neil is the founder of our social enterprise and has devised and delivered countless community engagement projects ranging from market leading cycle to school projects for the NHS to the award winning Great Yarmouth Bike Project that built and donated 1000 bikes into the local community.

Having used cycling to overcome personal adversity, Neil is well positioned to understand how an active lifestyle can have a positive impact and how getting youngsters active can open new opportunities for them.

Neil is a qualified level 2 coach and has run the regions largest youth coaching and racing club in recent years.

Our Outcome

Having proven the demand for a cycling facility we now have the initial investment, resources and skills to create a not-for-profit cycling venue for Norfolk. Regardless of the venue, we will aim to blend recreational, family and competitive cycling facilities with priorities and a development roadmap dependant upon the venue secured.

Proposed Facilities:.

• Traffic-free and traffic-light family riding and bike hire

• Youth coaching and Learn to Ride under the British Cycling Go-Ride framework with free loan bikes for new riders

• Recreational riding centre with a myriad of progressive rides to challenge and stretch your riding

• Regular mass participation events

• Competitive events under British Cycling regulations

• Award winning community projects for schools, community groups and individuals

• Open community workshop

• Cycling café and destination venue

Find Out More Information

Our newly renamed. revamped and re-engerised social enterprise, it’s aims and plans are to create a local home for recreational, community and competitive cycling.
As a social enterprise, everything we do together takes us a step closer to realising our long-term goal – to create a permanent home for recreational, community and competitive cycling in our region.

Read more about our new social enterprise and our three main objectives – all geared around improving the local cycling scene.

The Pedal Revolution Life Cycle

Joining The Pedal Revolution.

If you love what we do, experienced our help in getting your journey underway or just want to be part of a cycling community and our events then you can support us by joining The Pedal Revolution club. Individual and family memberships are available and with offers from our sponsors and partners you will soon more than regain your annual membership fee! 


Setting achievable goals and ticking off your achievements builds confidence and boosts morale. Join our Medal-a-Month challenge for 12 months and watch your mileage, confidence and ability soar.  Oh, and what a medal collection! 

The Pedal Revolution.

Behind your cycling journey is a not-for-profit social enterprise  with the mission to engage, inspire and enable people just like you to start your cycling journey, build momentum and keep it challenging. We will lend you a bike for free to get started, we will offer you a free safety check and tune-up if your bike has not been ridden for a while and we will find an easy way to help you onto the cycle ownership ladder for the first time if you need some help. 

Big Days Out.

Every calendar needs some red letter days. Days to plan for and relish. We have been organising big cycling days for many years including the region’s biggest locally organised event the Tour de Broads. Our events are fully signposted with mechanical support and offer a big event atmosphere – and brilliant complementary souvenirs and rewards for your efforts.